Firmographics refer to the demographic characteristics of businesses used for business segmentation. Akin to demographics which focus on individuals, firmographics zoom in on the attributes of organisations. A key firmographic data point is the industry sector the company operates within.  In USP Data we have the 1000+ researched report listings in addition to the SIC sector classifications. 

Think of it as an enhancement of the most important firmographic selection parameter – so good that we named Unique Sector Performance Data Limited after it.  Our product the USP Data app includes the following firmographics:

1. Researched Sectors – 1000+ titles
2. SIC codes – 730 titles
3. Financial Selectors – 42 P&L, Balance Sheet items and KPI Ratios
4. Geographic Selectors – Region, Distance From a Postcode, County
5. Shareholder Profile – Age, Ownership percentage, Number of Shareholders, Number of Group Companies
6. Keywords – built from the business descriptions and websites of the firms.

USP Data has been designed to allow your unique combinations of these selectors to be defined in an effort to quickly zero in on the niche list of firms of relevance.

Extensive firmographic data selections in the USP Data app mean that your combination of selection criteria can be defined and saved. Using your saved searches will ensure you are looking at just the relevant companies quickly.  Since the latest information on all 5.5+ million live companies in the UK is provided within USP Data it is important to have the right firmographic tools at your fingertips to quickly get to the relevant data on attractive firms that match your requirements. 

Using your selections and saving the resulting niche listings into the built in CRM allows you to manage multiple project searches concurrently and share results with your colleagues.  Business segmentation has never been so easy.

Firmographic data is clearly a powerful asset in making informed decisions and for easy business segmentation. By designing suitable search criteria and applying them to the latest information shortlists that are covering relevant niches will quickly emerge using USP Data.

Having identified the list of firms with potential you can quickly produce comparative analysis reports or download the data to a spreadsheet.  Averages and rankings in this niche search analysis will reflect the financial results of your chosen group. This means it is simple to compare the trends and potential of this niche group with those of the wider sector. USP Data is preloaded with some 1000+ researched sector reports or 730 SIC based reports.

Further the niche report listings will show their potential as a starting point of a buy & build strategy within a sector since using the firmographic data selections it is easy to find a count of more firms in a sector like the initial targets.

With USP Data you have unlimited access to the data you require so for a group of interest the contact details for main shareholders and or directors can be exported from the USP Data app in a format enabling customisation of the salutation.  Many have found the main shareholder home address listing to be a particularly responsive contact point to begin an approach inquiring about succession plans.